Kraft Foods was looking for a businessman and entrepreneur to judge their three cheese business units and determine a winner based on the various business units presentations.
Direct Sportslink presented several high level options to Kraft Foods and we ultimately secured Dallas Mavericks owner Mark Cuban. Mark was a perfect fit for the Kraft Foods Shark Tank evaluation of their business units with his key role in ABC's hit show Shark Tank.
Kraft Foods was thrilled with Mark's appearance and role as a celebrity judge for their business units. He even agreed to feature them on the actual show as part of his involvement with the Tom and Chee fast food franchise.
Working with Direct Sportslink on our Mark Cuban booking was easy, efficient, and professional. Their assistance with prepping Mark prior to the event and on-site presence at our event helped to ensure that was very beneficial to make sure everything went smoothly.