Tony Little is an American TV fitness personality and businessman, best known for his fitness infomercial products. His most famous product is the Tony Little's Gazelle by Fitness Quest. Tony is a certified personal trainer and identifies himself as "America's Personal Trainer?", and most of the products he sells on his infomercials are targeted to the personal fitness market. He is known for his over-the-top, hyper-enthusiastic personality and bald spot always covered by a baseball cap, with a long ponytail. Three of Tony's favorite catchphrases are "You can do it," "It's technique!," and "Always believe in yourself."

Little appeared in an October 29, 2006 episode of VH1 reality show Celebrity Paranormal Project and has appeared on The Tonight Show with Jay Leno several times. Additionally, he appeared on NFL Countdown on December 7, 2008. He was "training" the players on the Tampa Bay Buccaneers.