Sports Celebrity Endorsements

DIRECT SPORTSLINK'S RECENT ENDORSEMENT WORK:

                    Mia Hamm for Guardian                     Keith Jackson for Inurear

* Please click on Mia Hamm's photo to watch the Guardian Life Insurance video.

DIRECT SPORTSLINK'S ENDORSEMENT DIVISION IN THE NEWS

*Please click on the USA Today link for Tom Brady's article featuring Direct Sportslink.

Direct Sportslink has an experienced staff prepared to negotiate all aspects of a sports celebrity endorsement for your company, brand, association, or organization. Our services include but are not limited to; securing the talent, negotiating the contract, and handling all logistics of the endorsement such as television rights, photo shoots, media tours, personal appearances and product packaging.  We have negotiated many high profile sports celebrity endorsements including but not limited to endorsements for famous college football announcer Keith Jackson for InUrEar, legendary Hall of Fame NFL coach Don Shula for The Window Pros, Inc., and Mia Hamm for Guardian Life Insurance Company.

DIRECT SPORTSLINK'S SPORTS CELEBRITY DIVISION:

• We handle sports specific endorsements only - we are experts in sports talent procurement.
• We save corporations money due to our business relationships and marketplace knowledge. Generally, agencies with more overhead and no set marketing fee will charge higher fees.
• Our standard fee is less than the standard marketing agency fees.
• Our fee includes all aspects of securing the sports talent for sports celebrity endorsements (securing talent, negotiating contracts, and handling all logistics of the endorsement such as television rights, photo shoots, media tours, personal appearances and product packaging).

CASE STUDY:  KEITH JACKSON INTRODUCING INUREAR

• PRODUCT: InUrEar (IUE) is a disposable wireless earpiece designed specifically for sporting events and the fans who attend them. With a ten-hour battery life, fans can listen to pre-game analysis, live play-by-play coverage, and post-game wrap-up from the local radio statio carrying the game's broadcast. After the game, fans simply dispose of the unit on their way out of the stadium or arena. Please visit for www.devtekinc.com/inurear for more information and a complete list of venues where InUrEar will be available for purchase this fall.

     Click Here for the InUrEar brochure  Click Here for the Florida State Order Form

• GOAL: IUE needed to immediately find a reputable sports celebrity figure who would help introduce the IUE wireless earpiece to major colleges, minor league teams and professional sports teams. IUE had a pre-determined budget with a very short timeframe to secure the sports talent with the college football season fast approaching.

• CHALLENGES: 1) A very short timeframe to secure the talent 2) Finding a nationally recognized sports celebrity willing to accept IUE's offer 3) Negotiating all contracts, securing production locations, and gaining approval of all name, face, and image usage rights in time for IUE's sales team to present the product to potential NCAA schools.

• ACTION PLAN: Direct Sportslink presented InUrEar with 15-20 options of famous sports broadcasters, NFL greats, famous college and professional sports coaches, and other high profile sports celebrity talent within their budget. IUE selected 5 suitable spokespeople, Direct Sportslink began negotiating with each of the 5 celebrities for various granted rights.

• SUMMARY/RESULT: Direct Sportslink secured famous college football announcer Keith Jackson on behalf of IUE to introduce their product. Direct Sportslink negotiated all contracts, secured the Rose Bowl as the production location for video and print usage (close to Keith Jackson's home to limit travel cost and allow for a major college football game environment), and we handled the approval process for all negotiated marketing and advertising rights.  The result is that IUE has signed major colleges including but not limited to Ohio State, Florida, and LSU. IUE knows that the business relationship with Keith Jackson has helped them secure immediate brand recognition and credibility in order to sell their product.