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Sports Sponsorships

Direct Sportslink has an experienced staff prepared to deliver corporate clients, associations, and organizations a full service sports marketing solution for your sports property or specific brand. The following are some of the benefits of working with Direct Sportslink and a case study detailing a successful sponsorship sales effort. We have negotiated many high profile sports sponsorships including but not limited to: Final Four partnerships (BIC, Sony, Wilson), grassroots basketball events (Bubbalicious), grassroots soccer events (Toys R Us, Playstation) and various sponsorships for national sports associations (Pace Picante Sauce, Lexus.)

BENEFITS OF DIRECT SPORTSLINK'S SPONSORSHIP ARM:

We are a full-service firm with a minimal monthly retainer fee.
The majority of any fees paid to us would be from performance under a commission structure.
Our staff is uniquely positioned to identify suitable potential sponsors for our clients.
Our clients are not bound by contracts, they are free to terminate us at any point.
Outside of the minimal monthly retainer fee, clients do not pay us additional base charges.
We develop a comphrehensive plan for our clients that includes (identifying the marketplace opportunities, assigning an account executive, making proactive sales calls, packaging your non-media and media assets properly, daily proposals to prospects, and monthly reports for clients.)

Below is a case study as an example of our indicated benefits above:

CASE STUDY: LEXUS/UNITED STATES EQUESTRIAN

GOAL: Find exclusive events, upscale demographic, and untapped sponsorship property where Lexus can conduct "learn and drives" by putting the targeted Lexus customers behind the wheel of their new SUV's to increase local dealership sales. The more people who test drive the better the sponsorship investment becomes compared to other advertising options.

PLAN: Work with Lexus' agency, AMCI to set up a prime high visible "learn and drive" course on-site at the premium equestrian events. Offer attendees the ability to test drive Lexus vehicles and walk away with premium items such as wine coolers and straw hats.

RESULT: Lexus generated over 5,000 test drives at select nationally recognized events such as the Rolex Three-Day Event, National Horse Show, and Radnor Hunt Event. This highly successful program was renewed for several years due to the strong return on investment. The individual equestrian events saw significant increase in sponsorship dollars from a premium automobile sponsor on an annual basis.

Please call us at 1-877-6-SPORTS to learn more about how our sports sponsorship sales staff can begin to generate revenue for your sports property, company, brand, or organization.