Below are 3 tips when looking to secure a sports celebrity for a successful trade show.
1) Hire a motivational speaker who has experience in your industry and understands how your products work so that he or she can speak specifically to your audience with relevance. For example; Vision Wireless hired Direct Sportslink to secure Steve Largent
as a motivational speaker. Coincidentally, not only is Steve Largent one of the top receivers to ever play in the NFL but he was also the President of the CTIA (The Wireless Association) so he can talk about specific business initiatives pertaining to the wireless industry and not just his personal sports stories.
2) Hire a sports celebrity who fits your company or brand message. For example, Direct Sportslink secured Mike Eruzione
for Nortel Networks at the Voice Con Convention. Nortel Networks was a Winter Olympic sponsor. Mike Eruzione is best known for being the Captain of the 1980 United States Men's Gold Medal winning hockey team ("Miracle On Ice") that defeated the heavily favored Soviet Union and then Finland to win the Gold Medal. Mike Eruzione was available for a public autograph signing and meet and greet during convention hours. Afterwards, he was available at a private Nortel reception for their invited customers and guests. The client designed specific Nortel Networks hockey pucks with the 2010 Olympic logo identifying Nortel as an official sponsor of the Winter Olympics that Mike signed as souvenirs for the private reception guests.
3) If you are not able to find a popular sports celebrity who is local to save cost on the personal appearance fee, our advice is to secure someone who resonates well with both men and women of all ages. For example, Jim Craig, the goaltender for the 1980 Olympic "Miracle on Ice" Gold Medal winning hockey team. Jim is not only an Olympic hero but a true inspiration to all Americans that men and women of all ages want to meet.