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Audience: Association Guests
Location: Baltimore, Maryland
Client: United States Lacrosse
Jackie Joyner Kersee's keynote speech for the 2011 US Lacrosse Convention began and ended with a standing ovation. That's how excited the lacrosse world was to hear from Olympic track and field great Jackie Joyner-Kersee. Joyner-Kersee, who was named female athlete of the 20th century by Sports Illustrated, spoke to several thousand attendees at the Baltimore Convention Center on opening night of US Lacrosse's largest annual event. She focused her speaker remarks on the idea of dreams, and how she had to develop mental toughness required to win seven Olympic medals, including back-to-back gold in the heptathalon in the 1988 and 1992 Olympics. Read More